A - Z of News
Governance:
No matter what story, event or issue you want to promote, you need to think of the ‘hook’ or ‘angle’ that will catch the attention of the media, and their listeners/readers. This is what will make your item newsworthy, relevant and interesting.
Anniversaries
Your organisation’s 10th, your 100th carer or tie in with a ‘famous’ anniversary e.g. St George’s Day.
Calendar
There are designated years, weeks or days you can use to publicise your work e.g. Friends Week, Health Month, Year of the Volunteer, Volunteer’s Week, Make a Difference Day, World Aids Day etc.
Campaign
Most campaigns reflect the “conflict” and “controversy” headings further down this page. By their very nature, they are fighting against or for something, and that is usually news.
