The 21st Century Donor – A Brief Summary
Governance:
The 21st Century Donor is a report on donors and was inspired by the success of the 21st Century Volunteer, which was published in 2005 by nfpSynergy.
The purpose of the report is to enable charities of all sizes to think about the future and fundraising strategies they will need to maximise income so as to meet the challenges ahead. The full version of the 21st Century Donor’ can also be downloaded from the nfpSynergy website at www.nfpsynergy.net
Public attitudes to giving were tracked through a charity awareness monitor dating back to 1998 and focus groups were also carried out to look at donors and giving.
