Writing Press Releases

Governance: 
Public Relations
The most common way to get information to your media contacts is in the form of a media or press release. A media release can be used to provide a ready-made story, alert the media to an event or launch, spark a feature or as an invitation.

Preparation

  • Check that your media contacts list is up to date and select the appropriate people to send your release to. Identify programmes or journalists you know cover your type of story. You want to establish a reputation for relevant newsworthy material.
  • You may need to tailor your release to suit the different media. Shift the emphasis of the story to suit the target audience.
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