Confectionery Top Ten
Highly Impulsive
Confectionery is the number one snack and the most impulsive category available to convenience stores. This scale and impulsivity means that confectionery is a critically important category in your store, and if its potential is fully maximised, it can play a huge role in driving incremental sales. While some consumers will visit your store specifically to purchase confectionery, many will decide to purchase a sweet treat while in your store. This makes display and category management advice a vitally important tool. A massive 70% of purchase decisions are made in store.
Going Healthy?
Singles are the largest segment within chocolate worth £725m with 2.1m packs sold per year. Although the largest sub category there is an expected long term decline overall due to changes in consumer snackingwith some consumers opting to switch to a “healthier” snack on some occasions. Manufactures are trying to bend this trend by introducing new products and by investing on engaging consumer advertising. Chocolate confectionery is highly impulsive and the opportunity to influence purchase in store is huge. Display and location is critical to driving sales and increasing sales in your store. The main confectionery fixture needs to be easy to shop, fully stocked and clearly priced, with bestsellers in the best-selling locations. Contact your P&H representative for the latest deals.
CHOCOLATE TOP TEN
Cadbury Twirl
Cadbury Wispa
Snickers
Cadbury Double Decker
Mars Bar
Kinder Bueno Milk Chocolate Wafer Bars
Kit Kat 4 Finger
Cadbury Boost
Twix Xtra
Cadbury Dairy Milk
SWEETS TOP FIVE
Rowntrees Fruit Pastilles
Maynards Bassetts Wine Gums
Rowntrees Fruit Gums
Skittles Fruit
Starburst Original Fruity Chews